the Westway Trust commissioned me to create a logo for their 50th anniversary. immediately, i gravitated towards one of my prompts (shapes of the flyover, a40). for me the most notable part of the a40 is the loop which translated well into design. i wanted the shapes to be a major element as i felt that a lot of local people identify Westway with the sports centre, which sits right below the loop of the a40

 

the initial idea was to incorporate heritage stylistically without it being too old-timey. i was drawn to old tube signage and the simplicity it had, with stark standout designs. i then picked a font that i thought resonated with this. after simplifying the the form of the a40 to be pleasing to the eye, the text was added wrapped around

Westway 50