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this logo was created for a fitness gym. the only facet the client wanted to include was elements of sport science. i drew to features of strength in nature because i wanted to allude to good health practice


my initial idea actually stemmed from a YouTube video. it explained why bees make their hives as hexagons (structural integrity) and that they can slot together with no wasted space, in fitness terms, no cut corners. the hexagon is also reminiscent of boxing cages such as the octogon


'The Lab' has six letters which correspond nicely to each side of the hexagon and i went with a bold font to reinforce ideas of strength in structure and routine

The Lab W10
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